How ridiculously snug does this baby look swaddled in his Bug in a Rug? These multipurpose baby wraps designed in Australia and distributed in the UK by Baby Rug are ideal for being out and about. They allow babies to be carried in and out of all 5 point harness and carry pouches without having to unwrap and rewrap them.
What's more, they come in multiple colours and a variety of fabrics -- from water resistant or polar fleece for wet, wintry weather to lightweight cotton and waffle for the warmer months. Bug in a Rug baby wraps are safe and simple to use and the cute factor is off the scale. I first spotted these at London's Baby Show but you can find out more at the Baby Rug web site.