One of my favourite first outfits for our baby was a bandit-stripe playsuit emblazoned with the apt slogan Sleep Thief. Designed by London kids wear label, No Added Sugar (whose logo is a black bunny skull and cross bones), the sleepsuit is part of a range of icky-free items tailored for babies with attitude. For the winter season we’re partial to their cashmere sets including this black Bunny Love cardigan selected from purest Mongolian yarns with amber logo buttons and gold trim on the cuffs and hems. It’s part preppy, part edgy and all hype.
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