Introducing Babes About Town!

It's been a busy month. Hype Baby is proud to announce the launch of a brand new blog.


Babes about Town is a city guide and social network serving young families in London and beyond. We find and recommend cool things to do, fun places to hang and stylish places (and products) to shop - and mostly with the little ones in tow.

Babes about Town targets parents with kids in the 0-5 age range but we're open to anybody with kids in their life and everybody with a GSOP (great sense of play).

Please visit the blog to find out more, subscribe via reader, follow us on Facebook and Twitter and of course, get to know the face and family behind Cheekymama and her team.

Cat and the hat

As the 'owners' of two cheeky munchkins of the male persuasion, it's not surprising that some of our finds tend to be a little boy-centric.

But every now and then we satisfy our blog's girlie side with something that catches our eye. Like this adorable Catriona the Cat playsuit by UK designers Olive & Moss. We're especially taken with Catriona's dinky little handbag and sweet mouse ears on the hat that comes as part of the set.

The romper is available in sizes 0-12 months in 100%, machine-washable cotton. Visit Olive & Moss to check out their range of playful characters and products.